Could Your Business Save Money With SIP Trunks?

Wednesday, 04 October 2017

'Digital Transformation' is a phrase that has been knocking about for several years now. Dressed up and surrounded by high-priced consultants, 'digital transformation' can appear confusing and inaccessible to many small and medium businesses.

But in reality, the majority of smaller companies are already going through a digital transformation. Shifting phone lines from analogue to digital (cloud telephony) is part of that, which is what SIP trunking is all about.

What Does SIP Trunking Actually Mean?
SIP - Session Initiation Protocol (SIP) - trunking is an Internet-based service that connects Voice over Internet Protocol (VoIP) customers to traditional phone networks. SIP trunking makes Unified Communication possible, including video, web conferencing and screen sharing, all through a SIP-based private branch exchange (IP-PBX). So instead of landline calls going to and from an internal PBX, calls travel through the Internet.

But there’s more to it than just making phone calls. With SIP trunks, you can do a lot more - voice, video, conferencing - and don't need to worry about the expense of hardware, maintenance and the limitations of analogue systems.

Can SIP Trunks Save Us Money?
Absolutely. Calls through SIP trunks (across the Internet) are cheaper than calls made through traditional landlines (ISDN). Not only are UK landline calls cheaper, but often so are mobile and international calls.

However, you do have to factor in call quality, the user experience - for staff and customers/clients - since you don't want cheap calls that sound like customers are connecting to an ancient modem. Calls should sound the same, if not better, than through traditional landlines. At the same time, you need to expect high levels of customer service and support, so that you can have phones up and running again quickly if anything goes wrong.

Installing a SIP private branch exchange (IP-PBX) is far more cost effective than traditional PBXs. No hardware. No maintenance to worry about. Instead, these cost savings can go into a system that can scale up and down as needed, with the service provider managing the software, updates and maintenance.

Another advantage of any digital transformation project is the cost savings compared to analogue and legacy systems.

Companies that have moved over to SIP providers are happy with the decision, according to Software Advice research, with 73% of IT decision makers surveyed saying they were "'very' or 'extremely satisfied' with the audio quality of calls connected by their SIP providers."

Furthermore, with no PBX platform to power and cool in your server room there are environmental benefits too. Using cloud telephony can reduce your carbon emissions by up to 45%, helping your business to achieve its sustainability targets.

High call quality, lower costs, energy savings and no need to worry about maintenance and hardware. Can you think of a good reason not to switch over to a SIP provider?

Whitepaper: The Ultimate Guide For Moving From ISDN To SIP download


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